Retail CCTV Systems
Retail sales facilities have long used CCTV Camera systems to help provide deterrence of theft from customers and employees, and providing evidence when vandalism or theft does occur. However, once you have cameras from Platinum CCTV in your facility, the prevention and prosecution of theft and vandalism is only the beginning of the benefits that you could be receiving. Our Digital Video Recording systems are easily expanded, allowing for easy addition of cameras, which can be used for many additional benefits.
Added Benefits of Retail CCTV Cameras
Monitoring Retail Merchandising Efforts
Retail facilities spend countless hours and dollars attempting to set up retail merchandise layouts to promote sales in their stores. Currently, the only method of monitoring these expensive layouts in many retail facilities, is to look at overall sales trends. While sales trends can certainly provide feedback on the retail layouts, the feedback is very slow, and does not take into account outside factors, such as manufacturer advertising, salesperson training and more. Cameras monitoring the displays can provide immediate feedback to monitor customer interaction with displays, see how many customers are stopping to view the product, and can provide easy comparison from before and after. 
These cameras can be set for monitoring remotely, allowing for feedback to be collected and even recorded at a remote location across the block, or even around the world. Monitoring the effectiveness of your Retail Merchandising efforts has never been easier. Considering the low price of a camera, and the fact that it can be moved with a display, or easily set to monitor additional areas after the testing cycle, many retailers are already making use of Platinum CCTV Retail Camera systems to monitor their retail merchandising displays, to provide feedback quickly and efficiently.
Monitor Customer Traffic Flow
The way customers move through a store, provides valuable data to your merchandising and pre-construction planning teams, to help improve customer flow, identify valuable floor space that could be used for better generation of revenue and more. Cameras can be easily located and arranged throughout the store and monitored remotely to test multiple locations, and compile results of marketing and construction efforts across multiple socio-economical areas. Cameras provide immediate feedback, helping give your retail facility and edge when it comes to improving your customer's experience and improving overall sales at your facility.
Checkout Areas
The checkout line of a retail facility is one of the most important revenue-generating areas, providing the ability for customers to add-on extra items of value. Cameras specifically set to monitor these areas can be extremely valuable to provide feedback of which items customers are looking at, and which items customers are actually picking up. Beyond that information, the cash registers of your retail facility can be monitored closely, so that you can view the cash as it changes hands, as well as monitor when cash is taken out of the register. This can make fixing problems with accounting for the cash register easy at the end of each day. When problems are found, exact instances can be located that caused the defficiency or overage in the register count.
Stock Monitoring
Monitoring the shelves of a retail facility goes beyond watching for theft, and monitoring customers' reactions to displays. Real-Time video monitoring of store shelves, makes it easy to identify areas of the store that need to be re-stocked immediately, allowing the shelves to be replenished quickly. This saves managers from walking the store aisles to find product that has not been stocked or restocked properly. Now employees that stock shelves can be given access to specific cameras from a terminal in the back, so that they can easily see when additional product is required.
Overview of Retail CCTV Camera Applications
Once you have CCTV Cameras installed in your retail locations, you can also be reaping benefits above and beyond protection from theft and vandalism. Our Platinum CCTV DVR and NVR Hybrid CCTV Camera systems are designed to allow for easy expansion, so that you can easily allow your system to provide quick and easy feedback on customer traffic patterns, retail shelf locations and layouts, as well as current stock levels, allowing your management to make rapid, informed decisions with the quality information that video footage can provide. Retail CCTV Surveillance Systems are not just about protecting from theft and vandalism anymore, the benefits of a quality retail CCTV Surveillance system are only limited by the imagination of the application. Let our systems assist you in setting up a quality retail feedback and security camera system for your franchise or retail facility.